How Influencer Marketing Is Helping Small Businesses In Pakistan

According to the survey, more than a third of small businesses that made at least 50pc of their sales digitally also reported improved sales overall. Kinara Capital has issued approximately Rs 3,000 crore in collateral-free business loans to date, facilitating financial inclusion for the country’s neglected small company owners. Kinara will expand its product and service offerings to fulfil India’s fast growing MSME credit demand, according to the business. Kinara Capital hopes to increase its revenue by 500 percent by 2025, with plans to grant Rs 10,000 crore in MSME company loans in the following three years. Similarly, Moonlight also sends exclusive goodies to influencers and popular Pakistani drama faces and they happily flaunt the items on their social media accounts. Women-led SMBs were, however, more likely to report that none of their employees had a university degree compared to their men-led counterparts. Additionally, women led SMBs were more likely to report using digita